Laura Redman is the Co-founder of The Redman Agency, one of Australia’s leading boutique affiliate marketing agencies. After nearly a decade managing affiliate programs across verticals including fashion, luxury, beauty, finance and more, Laura launched the agency alongside her husband and co-founder Luke Redman with a clear mission: to challenge the perception of traditional agencies by delivering a personalised approach to affiliate marketing – one that prioritises meaningful partnerships, tailored strategies, and sustainable long-term growth for brands and publishers alike.
In 2024, Laura was honoured to be invited as a judge for the Global Performance Marketing Awards, recognising her expertise as a trusted voice in the industry. Her contribution was acknowledged again in 2025 when she was asked to return as a judge, while The Redman Agency itself was shortlisted for two award categories. These milestones reflect the agency’s growing global influence and reputation for innovation, collaboration, and results.
The Redman Agency is also pioneering ‘Agency Days’, a first-of-its-kind initiative in the Australian affiliate industry. These events bring brands and publishers together in-person to build relationships, share insights, and preview upcoming season launches, redefining how affiliate partnerships are nurtured and setting a new benchmark for collaboration in the industry.
Equally important to Laura is the culture she is building within her agency. With a strong commitment to flexibility and inclusivity, The Redman Agency champions working mums and mums returning to work by offering a “work wherever, whenever, however” model. This progressive approach ensures that family commitments, mental health, and wellbeing are not compromised, creating a supportive environment where talent can thrive.
Alongside these initiatives, Laura continues to share her insights as a sought-after speaker, most recently at the IAB Affiliate Summit, where she spoke on the future of trust and transparency in affiliate partnerships.
Her leadership is defined by strategic thinking, a collaborative style, and a passion for innovation. Through The Redman Agency, Laura continues to push the industry forward, building a business that reflects her vision for a more connected, inclusive, and high-performing affiliate ecosystem.
