Pat Neale founded Florcita Tequila with a single, bold vision: to set tequila free from its old clichés and make it a drink everyone can enjoy, anywhere, any time – just like Aperol Spritz has done for bitters. For Pat, tequila isn’t a dare or a late-night regret; it’s a social drink to be savoured, shared, and celebrated. Florcita is tequila made for the masses – beautifully crafted, 100% de agave, with a refreshing flavour profile everyone can enjoy.
Pat’s leadership style is as distinctive as Florcita itself. He’s the calmest person in any room, with time for everyone and a knack for bringing out the best ideas and still manages to close the loop and make things happen. His blend of clear-headed strategy, creative thinking, and operational excellence is what has taken Florcita from concept to a globally recognised brand in just a few short months.
With over a decade of experience across Australian & UK leading customer experience strategy for ALDI and managing last-mile operations at Amazon, Pat knows how to design brands that work at scale. Supported by an MBA from UNSW, he’s built Florcita from the ground up with a focus on balancing quality, price, and accessibility – making premium tequila something everyone can enjoy.
Florcita has already been recognised on the world stage, taking home multiple medals at the International Wine & Spirit Competition, including outright gold for its Tequila & Tonic. For Pat, this is just the beginning. His mission is to put Florcita on every bar cart and in every fridge, turning tequila into the go-to drink for good times – no salt, no lime, no baggage required.
